Results
Being present at The Go-Abroad Fair every year, increases brand awareness according to Stage-Global, and participation also has a positive impact on word-of-mouth advertising
Case study internships agencies
Any questions?
“The Go-Abroad Fair is the perfect place to speak to a select group of young people who are all interested in going abroad”
More and more Dutch students are choosing for an experience abroad. They usually do so in the form of a study, gap year or internship. In the past ten years, the number of Dutch students that go abroad has doubled. The possibilities are endless and making a good choice is not always easy. That's why these adventurers need good information. Preferably in one place, where all the universities, intermediary organizations and internship agencies come together. In other words: The Go-Abroad Fair in the Jaarbeurs Utrecht. With over 12.000 visitors and 120 exhibitors, it is the biggest international student recruitment fair of the Benelux. For students, this is the perfect place to get inspiration, gather information, talk to schools and internship agencies and make progress in terms of a decision. For placement agencies this automatically means that many potential customers are present at The Go-Abroad Fair. Therefore, this exhibition is the perfect place to get exposure and generate leads from your target audience.
Why participate
Within this case study, we answer the question why participating in The Go-Abroad Fair adds value to the internship agencies. To get a complete and compelling answer, we interviewed an agency that has been a exhibitor at The Go-Abroad Fair since 2015. If you are looking for a place where you have the opportunity to generate leads, get extra exposure to your target audience and share knowledge with them, then we advice you to continue reading. The internship agency we interviewed is Stage-Global (Internship-Global). On the basis of a number of questions, Stage-Global will explain why they choose to be an exhibitor, what they gain from their participation and what they think of The Go-Abroad Fair in general.
Stage-Global
Stage-Global is a provider of international exchange programmes, founded in 2010. Stage-Global has several programmes such as Stage-USA, Stage-Australia, Stage-Euro and Stage-Asia. The programmes offered mainly include internships and traineeships, but you can also go to Stage-Global for Au Pair and Short-term Training. The programmes are offered worldwide, but with a particular focus on larger cities in the United States, Australia, Asia and Europe. Stage-Global's headquarters can be found in Amsterdam and New York City. Over the years, Stage-Global has built a large network of companies to work with. What makes Stage-Global so unique is that they arrange the entire experience from A to Z. For example, they help their clients with visa processing, arranging insurance and finding accommodation, among other things.
Meanwhile, Stage-Global has been an exhibitor at The Go-Abroad Fair for many years - since 2015. The founder of Stage-Global, Andries Bonneur, has therefore seen The Go-Abroad Fair grow considerably over the years. Stage-Global therefore now has a standard script for all their preparations leading up to The Go-Abroad Fair.
"Autumn is trade fair season for us, but The Go-Abroad Fair is still the biggest event where we are present for two full days."
The ideal customer for Stage-Global are bachelor and intermediate vocational students, in the third or fourth year, who need to do internships. Fourth-year students are interesting besides internships because Stage-Global can help them with a traineeship for after their studies. "We also see many young people at the booth who are currently still in high school, but our name always sticks somewhere and when they are older they can always come back to us. We also speak to a lot of parents at The Go-Abroad Fair, which is also an important target group. After all, our customers often go away for a longer period of time and parents in particular are looking for some certainty. Then it is nice to have a word with the organisation that arranges the internship." says Andries. "During the fair, we speak to hundreds of people and afterwards we always invite them for a no-obligation intake interview to talk further about the possibilities and take their time." After the fair, the number of applications often grows. Still, this remains difficult to measure and for Stage-Global it is mainly about growing brand awareness. "If you take a broader approach and be present at The Go-Abroad Fair consistently every year, people are going to recognise you anyway," he says. Therefore, according to Andries, The Go-Abroad Fair also has a positive impact on word-of-mouth advertising.
Visitors
The direct results of participating in the Go-Abroad Fair are sometimes difficult to measure. “For example, we once got an application from someone who visited us at The Go-Abroad Fair three years ago. Additionally, Andries noticed that there were little providers who arrange the exact same for the students, which is why they quickly ended up at their stand. “What I really like is that many students and parents come well prepared when they come to the fair. After all, you don’t come to this specific fair when you have no idea what is going on, which creates a nice select group of people who are interested in doing something abroad. The atmosphere is pleasant and welcoming and the visitors are open to new opportunities. “Again last year, Andries said he had a well-attended stand and finds that this is the perfect change to approach his specific target group.
Conclusion
In this case study we answer the question of why participating in The Go-Abroad Fair adds value for you as an internship agency. To give an honest picture, an exhibiting internship agency was interviewed to answer this question. From this interview it showed that participation has clear advantages:
The Go-Abroad Fair is an accessible way to get in contact with a well-selected target group;
Another positive aspect is, according to Stage-Global, is the attendance of the parents. Getting to know the parents often gives a sense of security;
There are few other fairs that are so large and professionally set up, with that The Go-Abroad Fair is doing really well;
Being present at The Go-Abroad Fair every year, increases brand awareness according to Stage-Global, and participation also has a positive impact on word-of-mouth advertising;
Finally, Stage-Global advises The Go-Abroad Fair to other internship agencies, since the cooperation with the organization goes smoothly. The fair is well facilitated and very professional which is highly appreciated by Stage-Global.
Become part of The Go-Abroad Fair
If you’ve come this far in reading the case, you have probably become interested in becoming an exhibitor. If so, please don’t hesitate and request a brochure to get more info on how to become an exhibitor! If you need more information, please contact our sales team.
Curious what other exhibitors think of The Go-Abroad Fair?
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Case study international universities
In this case study University of Edinburgh, the University of Victoria and Jönköping University each explain why they have chosen to become exhibitor, what the benefits are for them, what they like about the fair in general and what differentiates this fair from other recruitment fairs in Europe.
"We already enrolled several people"
Case study intermediaries and student agencies
We interviewed two student agencies, Ski Instructor Academy and Education First, to determine why you should become an exhibitor at The Go-Abroad Fair as an education provider or student agency. The interviews revealed six clear benefits for both agencies.
"Growing leads and a broad variety of enthusiastic students"
Case study: Study in conglomerates
In this case we did an effort in answering the question why and how to participate in The Go-Abroad Fair with a conglomerate coming from the same geographical area. To get a compelling answer we interviewed two exhibiting Study in parties.
The Go-Abroad Fair is the biggest event in the Netherlands for study, internship, gap year and (voluntary) work abroad
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